Once-hot ‘Instagram for video’ app Viddy sells for a fraction of its former value

Once-hot ‘Instagram for video’ app Viddy sells for a fraction of its former value

 

The makers of Viddy, a once fast-growing app for recording and sharing short videos, sold their company today for a reported fraction of their former valuation. Fullscreen, which offers tools and advertising services to makers of YouTube videos, scooped up Viddy — which rebranded last year as Supernova — for around $15 million, according to Re/code. And while Viddy lives on in app stores, its dream of becoming video’s answer to Instagram appears to be dead and buried.

 

Fullscreen did not immediately respond to a request for comment about the app’s future. But its slow fade is remarkable given that it rocketed from 1 million to 10 million users in the first quarter of 2012 and was once valued at $370 million. Investors included Twitter co-founder Biz Stone, Shakira, and Jay-Z’s Roc Nation, and Viddy attracted celebrity users including Justin Bieber, Snoop Dogg, and T-Pain. Along with SocialCam, an app it closely resembled, Viddy’s rise was fueled by a tight integration with Facebook that caused its videos to appear prominently throughout the social network.

But Facebook began limiting the apps’ access to the News Feed, and their hockey-stick growth soon collapsed. SocialCam quickly sold itself to AutoDesk for $60 million, but Viddy persevered. Last fall after becoming Supernova, the company released apps for slow-motion video sharing and group chat. A spokesman for Fullscreen told The Verge that all apps would continue to be supported — but now that Instagram itself has become the Instagram for video, Viddy’s days as a standalone app appear to be numbered.

Police look at Campbell’s Instagram posts

Police look at Campbell’s Instagram posts

State Police said late Thursday they were aware of Instagram posts by Mason Campbell and are looking into whether they are relevant to Tuesday’s Berrendo Middle School shooting. On Sunday night, Campbell posted: “Tommorow will be the first Monday that will be fun for me lol never thought I’d say that.”There was no school Monday due to a water line break. On Tuesday, police say Campbell entered the school gym with a 20-gauge shotgun concealed in a duffel bag and shot 13-year-old Kendal Sanders and 12-year-old Nathaniel Tavarez.

The most pressing question has been what could have sparked the shooting, and some classmates have said Campbell was sometimes bullied by other students.State Police earlier said they are looking to social media to find out more information about Campbell’s possible motives.The Journal on Thursday became aware of Campbell’s Instagram name and was able to view his posts. When someone on the site asked him why he was looking forward to Monday, Campbell responded that he was planning to hang out with his grandmother after school.Among earlier posts on his account, Campbell appears to be on good terms with one of the victims, Nathaniel Tavarez. A couple of months ago, he posted a picture of Tavarez’s Instagram profile with the message: “Hey you guys should follow” him.Campbell also reposted an item on bullying four months ago, which showed a cartoon sequence in which a group of blob figures laugh at one blob who ends up alone. The heading says “Repost if you hate bullying.” At the bottom it says, “I bet 99 percent won’t.” Campbell’s accompanying comment was, “This makes me so mad.” He also said he hates bullying. On Aug. 11, he posted: “The devil starts tomorrow hope your ready.” Then he commented: “Yes it does.” After that comment, he refers to school as “retarded.”Campbell also posted several photos of himself, most of them showing him with headphones and one with him and a cat.A number of people – many appearing to be fellow students – have since commented on the Sunday post, either asking that people pray for and forgive Campbell, or arguing that he did not deserve such support.

Police look at Campbell’s Instagram posts

State Police said late Thursday they were aware of Instagram posts by Mason Campbell and are looking into whether they are relevant to Tuesday’s Berrendo Middle School shooting.

On Sunday night, Campbell posted: “Tommorow will be the first Monday that will be fun for me lol never thought I’d say that.”There was no school Monday due to a water line break. On Tuesday, police say Campbell entered the school gym with a 20-gauge shotgun concealed in a duffel bag and shot 13-year-old Kendal Sanders and 12-year-old Nathaniel Tavarez.

The most pressing question has been what could have sparked the shooting, and some classmates have said Campbell was sometimes bullied by other students.State Police earlier said they are looking to social media to find out more information about Campbell’s possible motives.The Journal on Thursday became aware of Campbell’s Instagram name and was able to view his posts.

When someone on the site asked him why he was looking forward to Monday, Campbell responded that he was planning to hang out with his grandmother after school.Among earlier posts on his account, Campbell appears to be on good terms with one of the victims, Nathaniel Tavarez. A couple of months ago, he posted a picture of Tavarez’s Instagram profile with the message: “Hey you guys should follow” him.Campbell also reposted an item on bullying four months ago, which showed a cartoon sequence in which a group of blob figures laugh at one blob who ends up alone. The heading says “Repost if you hate bullying.” At the bottom it says, “I bet 99 percent won’t.” Campbell’s accompanying comment was, “This makes me so mad.” He also said he hates bullying.

On Aug. 11, he posted: “The devil starts tomorrow hope your ready.” Then he commented: “Yes it does.” After that comment, he refers to school as “retarded.”Campbell also posted several photos of himself, most of them showing him with headphones and one with him and a cat.A number of people – many appearing to be fellow students – have since commented on the Sunday post, either asking that people pray for and forgive Campbell, or arguing that he did not deserve such support.

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